It all began in March 2018 when I made my first lure at home using a beer can, broken drum stick, and some hooks out of my tackle box.

In less than five minutes and five casts, I caught a fish over 12” long with the experimental lure I made in my living room. That first hit was all it took to get me hooked as well… hooked on the idea that I could create unique baits that predator fish will hit.

I decided to create a logo, a shop, and way for me and my family and friends to spend more time enjoying our creativity as well as our love for lake and ocean time together.